All products now have code in the product page that google can read. However you have to set up to allow your products on google shopping for this to work.


1. Ensure you have a business profile - https://business.google.com/en-all/business-profile/


2.  Create a google merchant centre account - https://support.google.com/merchants/answer/12159157


3. Create your shipping rules in merchant centre. 


4. Once complete re log in 24 hours later and check the products are coming in



IMPROVING PRODUCTS to increase click potential


Ensure good names, product descriptions, images etc per product 


Tim testing if the product name includes flower bouquet or location help


Also see :- 


https://omnitail.net/improve-your-google-shopping-ctr/

https://support.google.com/merchants/answer/7380908?hl=en-GB



To improve click potential on Google Shopping, enhance your product feed with high-quality images, detailed and accurate product titles, and complete product information like color, size, and brand. Implement targeted negative keywords to block irrelevant searches, refine campaign structure by segmenting products, and strategically manage bids. Utilize features like Seller Ratings and compelling product descriptions to build trust and make your listings stand out from competitors. 
Optimize Your Product Feed & Listings
  • High-Quality, Product-Focused Images: 
    Use clear, high-resolution images that showcase the product and meet Google's specifications. Avoid watermarks or text on images. 
  • Detailed & Keyword-Rich Titles: 
    Include essential information like brand, size, color, and gender in your titles to improve relevance and attract clicks. 
  • Compelling & Detailed Descriptions: 
    Provide comprehensive descriptions with keywords that sell the product and answer customer questions upfront. 
  • Complete & Accurate Product Data: 
    Ensure all data in your product feed, such as GTINs, prices, and availability, is complete and up-to-date. 
Refine Your Campaign Strategy
  • Negative Keywords: 
    Use negative keywords to exclude irrelevant searches, which helps prevent wasted spend and drives more qualified clicks. 
  • Strategic Bidding & Performance: 
    Set up your campaigns with a "Maximize Clicks" bid strategy and a CPC bid limit to control costs while driving clicks. 
  • Campaign & Product Segmentation: 
    Organize your campaigns and ad groups to effectively target products with the highest potential or those that need more attention. 
  • Utilize Extensions: 
    Add the Seller Rating Extension to show star ratings and reviews, which can significantly boost click-through rates and build trust. 
Leverage Key Metrics & Insights
  • Analyze Click Potential Metric: 
    Google Merchant Center's new "click potential" metric helps you understand which products perform well based on their details and past traffic. 
  • Monitor Performance: 
    Regularly review your campaign and product performance to identify winners and losers, allowing you to adjust your